Chitika

Wednesday, February 29, 2012

Dr. Seuss’ The Lorax: An IMAX 3D Experience



A new movie for the entire family that will really have fun to watch. On March 2, 2012, Universal Studios and Illumination Entertainment released a 3-D CGI film loosely based upon the book. The release coincided with the 108th birthday of Seuss, who died at 87 in 1991. The cast includes Danny DeVito as the Lorax, Zac Efron as Ted, Ed Helms as the Once-ler, Rob Riggle as new villain O'Hare, and Betty White as Grammy Norma, Ted's grandmother. Taylor Swift has also been cast as Audrey, Ted's romantic interest. The film proved to be a surprise success, with it's debut in the number one spot at the box office, making $70 million dollars.

The Lorax is a children's book written by Dr. Seuss and first published in 1971. It chronicles the plight of the environment and the Lorax, who speaks for the trees against the greedy Once-ler. As in most Dr. Seuss works, most of the creatures mentioned are original to the book.
The book is commonly recognized as a fable concerning industrialized society and the danger it poses to nature, using the literary element of personification to give life to industry as the Once-ler (whose face is never shown in any of the story's illustrations or in the television special) and the environment as The Lorax..


Press Release:

Dr. Seuss’ The Lorax: An IMAX 3D Experience®
Opens March 16 at IMAX Southmall

IMAX SM Southmall, February 23, 2012 – Get ready to enter a world from the imagination of Dr. Seuss and the creators of Despicable Me when Dr. Seuss’ The Lorax: An IMAX 3D Experience®opens at IMAX SM Southmall.  The film tells the story of the Lorax, a forest creature who shares the enduring power of hope and features the vocal talents of an all-star cast that includes Danny DeVito, Ed Helms,ZacEfron, Taylor Swift and Betty White.  Tickets go on sale March 16 .

The IMAX release of Dr. Seuss' The Lorax has been digitally re-mastered into the image and sound quality of The IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology.  The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.

About Dr. Seuss’ The Lorax
From the creators of Despicable Me and the imagination of Dr. Seuss comes the 3D-CG feature Dr. Seuss’ The Lorax, an adaptation of the classic tale of a forest creature who shares the enduring power of hope.  The animated adventure follows the journey of a 12-year-old as he searches for the one thing that will enable him to win the affection of the girl of his dreams.  To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world. 

Danny DeVito lends his vocal talents to the iconic title character of the Lorax, while Ed Helms voices the enigmatic Once-ler.  Also bringing their talents to the film are global superstars ZacEfron as Ted, the idealistic youth who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted’s dreams.  Rob Riggle plays financial king O’Hare, and beloved actress Betty White portrays Ted’s wise Grammy Norma. 

Dr. Seuss’ The Lorax is the third feature created by Universal Pictures and Illumination Entertainment (Despicable Me, Hop).  www.theloraxmovie.com

IMAX SM Southmall is located at 3rd Level SM Southmall Alabang-Zapote Rd. in Las Piñas City.  For information on tickets and show times, please call 806.6782 or 806.6888or visit the website at www.IMAXSM Southmall.com.


Some reference:
http://en.wikipedia.org/wiki/The_Lorax_%28film%29
http://en.wikipedia.org/wiki/The_Lorax

***image is from http://en.wikipedia.org